The WHO (World Health Organization) has been working tirelessly around the clock to present accurate, up-to-date Coronavirus (COVID-19) information and trying to combat misinformation around the virus. Recently, they have posted a series of infographics on their myth busters page. They present a myth and highlight why it is false.
Infographics have become one of the main ways in which people communicate data to the layperson, and there are guidelines for doing it effectively. Infographics should:
These are ways the guidelines above could be applied to the WHO’s myth buster infographic:
- Choose images that directly relate to the text.
- Change the low contrast color scheme to a light background and dark text or a dark background and light text to make it easier to read.
- Remove the large paragraphs of text-heavy content and present it in bite-sized chunks.
- Save the infographic at a large enough resolution that it will not pixelate.
- Make sure your content adheres to the Web Content Accessibility Guidelines (WCAG).
An example of the WHO’s mythbuster infographics found on their website
The color contrast fails accessibility standards.
Using the same content as the WHO, I redesigned the infographic to better adhere to infographic guidelines. By doing so, it should help it better reach its audience and be more impactful.
- Since this is in English, and we read left to right, I started with the myth on the left.
- This is the introduction and the reason why the infographic was made.
- I broke up the sections into myth (left) and fact (right).
- I made “myth” and “false” large, so just by glancing at the infographic you understand this is not accurate.
- I included imagery with each of the main points.
- I broke the text up so there were no large paragraphs to read.
- I changed the colors, so it is accessible to everyone, keeping their blue.
Make It Memorable’s redesigned version of WHO’s myth buster series
By applying these principles, one is more likely to produce quality infographics that will be shared, reach the target audience (even the 285 million people reported to have visual impairment), and fight misinformation.